Privacy Policy

Effective Date: 18 October 2026
Website: https://directbathroomsupplies.co.uk

Direct Bathroom Supplies ("we", "our", "us") respects your personal privacy and is committed to protecting your personal data in full compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018 (DPA 2018).

This Privacy Policy explains how we collect, process, and protect your information when you browse our website or purchase Bathroom Ware from our online store.

1. Data Controller Details

2. Information We Collect

• Identity & Contact Data: Name, delivery address, billing address, email address, and telephone number.
• Order & Transaction Details: Purchased bathroom ware, order references, values, payment confirmations, courier tracking links, and return/refund correspondence.
• Technical & Usage Information: IP address, device specifications, browser type, and navigation preferences collected via cookies in line with our Cookie Policy.
• Customer Service Records: Product inquiries, return notes, email correspondence, and support messages.

3. Legal Bases for Processing

We process personal data based on: contractual necessity (processing and delivering orders), statutory legal obligations (UK tax and accounting regulations), legitimate business interests (fraud prevention and store security), and consent (for optional cookies).

4. Payment Processing

We accept Visa and Mastercard only. Payment transactions are securely handled by PCI-DSS Level 1 compliant gateways. We do not store or possess access to full card numbers or CVV codes within our own systems.

5. Hosting Infrastructure (SHOPLINE)

SHOPLINE operates as our technical platform provider (Data Processor). The hosting address is not a customer returns depot.

6. Logistics Partners & Delivery

We share delivery details with national UK couriers solely to fulfil order deliveries and handle prepaid returns. We never sell, rent, or trade your personal information.

7. Security & Retention

Our website utilizes SSL/TLS encryption. We retain order records only for the statutory duration required by applicable UK tax and commercial accounting regulations.

8. Your UK GDPR Rights

Under UK data protection law, you have rights to access, rectify, erase, or restrict processing of your data. Contact us at support@directbathroomsupplies.co.uk. You may also contact the Information Commissioner's Office (ICO) at ico.org.uk.

9. Data Protection Complaints

If you have any concerns regarding how Direct Bathroom Supplies handles your personal data, you may submit a formal complaint to support@directbathroomsupplies.co.uk.

We will acknowledge receipt of your data protection complaint within 30 days, investigate without undue delay, and inform you of the outcome.